Robert Pattinson für " Christian Dior " : Die Kampagne für China geplant




Unlike in Western markets, perfume and cologne are regarded as a unnecessary purchases in China. China accounts for just 0.8% of the global Fragrance market, but international brands are looking to change that. Dior, for example, created a mini-movie about a love affair starring Robert Pattinson and directed by Romain Gavras titled The Film. The Twilight star was a fitting choice for the young demographic Fragrance brands are targeting in China. The black and white clip resonated as well. #Dior Homme# was mentioned 61,158 times on Sina Weibo and The Film was viewed 838 times on Youku and 1,487,042 times on YouTube.









Quelle & Bericht in englisch http://www.l2thinktank.com/a-different-a...china/2014/blog


Quelle http://www.robertpattinsonmoms.com/blog/...2thinktank-com/


Herzlichen Dank an die KollegenInnen von http://www.spunk-ransom.com/2014/04/09/c...thinktank-dior/

Robert Pattinson für " Christian Dior "
Scan : Robert Pattinson für " Dior " im " ELLE MEN " Magazin China









Quelle http://instagram.com/p/rLgNnHgP-T/#


Herzlichen Dank an die KollegenInnen von http://www.robertpattinsonworldwide.com/...-men-imbabysky/